FlexiFreeze is the cold without the wet. With this cooler, you won't have to worry about ''blue goo'' or leaky bags of ice! It's designed with removable, purified, re-freezable, 100% USA-made water cubes that you can use over and over again without getting messy liquid everywhere. Thanks to the top and bottom zippered openings, this insulated bag can be folded flat in the freezer or for storage. It holds six 12 oz. cans and comes with a 36" adjustable shoulder strap.