20-stem matches in a 1-1/2" matchbook with UV gloss coating. Here's the most cost-effective advertising medium invented! You get 4 exposures in 1 unit: front, top, back and inside. The matchbook has no equal in its low cost per use. It shows off your logo, message, and contact information. It's your functional business card that customers take home and keep. It prompts repeat business with each customer.