Make a smooth transition into your new advertising campaign with the Rio Gel Pen With Contoured Rubber Grip! This pen features plunger action and has a contoured, rubberized grip for writing comfort and control. It's available in a large amount of translucent and metallic product colors for you to customize with your specific silkscreened company name and logo. Take this medium point pen with you to any advertising event and watch new clients flock to your display to get a great promo tool in their hands. See how easy it is to be awesome!