Sweaty? Cool off after a workout with this cooling towel! Measuring 34" x 12", this towel is activated by holding it under water for 2 minutes, squeeze out the extra water, then wrap around your neck for a cool, refreshing feeling that lasts up to 4 hours. Customize yours with a brand name, logo or message. We highly recommend avoiding artwork that includes borders. Artwork with borders will be inconsistent from piece to piece.